Google Pixel 10 Price: What Can You Expect to Pay?

The Google Pixel 10 is (almost) here! Last year’s Pixel 9 was announced on August 13 and officially released for sale on August 22. The new Pixel lineup is expected to follow a similar pattern, with a predicted August 20 date for the annual Made by Google event.

With the upcoming release of Google’s latest flagship series comes plenty of rumors on what we can expect, from improved AI features to a brand-new Tensor G5 chipset. One key piece of information that tech enthusiasts want to know, though, is price. 

Will the Pixel 10 see an increase, or will last year’s price remain? And should you invest in this new flagship phone? Here’s everything we know so far about Google’s 10th-anniversary device ahead of launch day.

How Much Did the Google Pixel 9 Cost?

Starting from $799 for the 128GB model, the Pixel 9 saw a $100 price hike from the previous generation. This second increase in a row disappointed many Google fans, moving the Pixel from a bargain entry-level flagship closer to Samsung’s Galaxy and Apple’s iPhone price points.

Other models in the series experienced similar hikes, resulting in the following starting prices:

• Pixel 9 Pro: $999

• Pixel 9 Pro XL: $1,099

• Pixel 9 Pro Fold: $1,799

• Pixel 9a: $499
  

What Price Will the Google Pixel 10 Be?

If you’re thinking of investing in the new Pixel 10 on its release date, good news is on the horizon! Google’s latest flagship is likely to keep the $799 starting price of the base Pixel 9.

This is also the same as the Samsung Galaxy S25 and iPhone 16, keeping it in line with other “flagship killer” devices on the current smartphone market. These devices offer a similar experience to premium phones, without the luxury price tag.

The Pixel 10 Pro should also remain at $999, keeping the premium version of its flagship below $1000. Interestingly, the Pixel 10 Pro Fold may start from just $1,600, making Google’s latest foldable almost $200 cheaper than its predecessor. This could make the folding device more attractive to consumers, opening it up more to the mass market.

The price of the larger Pixel 10 Pro XL, however, could grow by $100 to $199. Google may either implement a direct price increase or replace the 128GB entry storage option with a 256GB model only.

Can I Buy the Google Pixel 10 At a Lower Price?

While we aren’t expecting any major price jumps, don’t panic if the $799 tag on the Google Pixel 10 is out of your budget. Many mobile carriers and retailers have special pre-order and launch day deals that reduce the cost or add high-value freebies for customers to enjoy.

These offers include:

• Installment Plans: Paying over 24 or 36 months reduces the overall cost.

• Trade-Ins: If eligible, trading your old phone lowers the Pixel 10 price. You could even get it for free!

• Bill Credits: Some trade-ins often offer discounts via monthly bill credits.

• Bundles: Get free Google Pixel Tablets, Watches, Buds, or other accessories when purchasing the Pixel 10.
  

What to Expect for the Price: Google Pixel 10 Predicted Features

Originally scheduled for June 27, an exclusive event showcasing pre-release Pixel devices to “Pixel Superfans” has now been cancelled. Instead, Google is offering a “Pixel Superfans Insider Event” on September 4, by which point we should already know what the Google Pixel 10 will offer.

Let’s take a look at some predicted specs and features before you decide whether to invest.

Design & Display

No significant changes are expected to the Pixel 10’s hardware. Like the most recent Samsung device, it will continue to resemble the sleek and stylish (yet dare we say, slightly boring?) iPhone, if leaked CAD renders are accurate.

This includes a matte aluminum frame and a polished glass back made with Corning Gorilla Glass Victus 2, a durable material built to survive 1-meter drops on concrete surfaces. Renders also show the same dimensions and 6.3-inch compact display as the Pixel 9, featuring a smooth 120Hz refresh rate, a 2700-nit peak brightness, and an improved dimming rate to reduce eye strain.

Rumored shades include Ultra Blue, Limoncello, Iris, and Midnight.

Cameras

The Pixel 10’s hardware might not be seeing many big changes. But one exciting potential upgrade comes courtesy of the cameras, with a new 11MP Telephoto lens. This would use the same sensor as the Pixel 9 Pro Fold!

Joining these improvements may be an enhanced Samsung GN8 sensor for the 50MP Main camera, as well as an 11MP Front Selfie lens. However, this could come at a cost. The Ultrawide camera may replace the Pixel 9’s IMX858 sensor with a less advanced Sony IMX712 one, which was used in the budget-friendly Pixel 9a device.

Enhanced macro photography is also expected through a new hybrid approach, combining the Telephoto and Ultrawide sensors. The Pixel 10 would therefore offer clearer, more detailed close-up photos than its predecessor. Image stabilization may also be improved for higher-quality video recording, without adding any external equipment.

Performance & Battery

Google’s O/I conference in May shared plenty of big wins surrounding the company’s AI products, including Gemini topping the LMArena leaderboard, a community platform ranking AI platforms. These wins will likely extend to the upcoming Pixel series this year, thanks to the brand-new Tensor G5 chipset and Android 16 software that could be included. 

The tech giant’s first in-house chip will be created using TSMC’s cutting-edge second-generation 3nm process, marking a departure from Google’s partnership with Samsung. The Tensor G5 should run on eight CPU cores for a smoother graphics and AI performance.

This could power Pixel Sense, or Magic Cue as it may now be known, Google’s most advanced, yet passive, AI assistant to date. Magic Cue works in the background of Pixel devices to streamline everyday tasks, offering shortcuts or information based on what’s happening on your screen.

The Pixel 9’s 4700 mAh battery capacity will likely remain, too. However, battery life should last longer with the Tensor G5, delivering more than 24 hours of use (or 100 hours with Extreme Battery Saver!).

Will the Google Pixel 10 Be Worth the Price?

Based on recent rumors and leaks, new Pixel devices should strike the right balance between cost and performance. High specs will allow improved generative AI software to run smoothly, while maintaining an affordable $799 price point.

If Google can achieve this with the Pixel 10, we’d definitely recommend investing, especially with the pre-order deals and discounts available. Design upgrades may be few and far between this year, but with the new Tensor G5 and an even greater focus on AI, the Google Pixel 10 looks set to be worth every cent.